Put simply, Conversion Rate Optimization is the process of optimizing a website to ‘convert’ a higher number (rate) of visitors into buyers or inquiries.

Here’s how it works… when you put your website or landing page online people come along to visit it. You might get them there by advertising on social media or they may find you organically through a search engine like Google. Most websites have a commercial goal; usually it’s an inquiry from, a contact form or a phone call and it’s a sale for eCommerce websites.

You will NEVER get every website visitor to complete that goal (inquire or buy) but you will get some people taking the action you want them to. The number of people who take the action you want them to VS the number of people who visit can be calculated together to get a percentage.

Let’s put it into numbers… let’s say 1000 people visit your website in a one month period and 10 people fill out your inquiry form.

10 / 1000 = 0.01

0.01 X 100 = 1%

So your website, in that given month, has a conversion rate of 1%. Now we know what you’re thinking – how do I make that 2%, 3% or even 20%??? Well that process of improving conversions is called Conversion Rate Optimization or, put short, CRO. CRO is an in-depth process that involves copywriting, design, user experience and testing to drive the conversion rate up so more visitors to your website convert into inquiries or buyers.

It’s a money making, ROI driving superstar business strategy to bring you more business.

At Corgital, we look at the user conversion journey holistically. It’s not enough to simply have a strong advertising strategy. It’s also about the destination of the ad traffic and a frictionless transition. Building brand awareness and driving website traffic is pointless if your website has a low conversion rate. We implement conversion rate optimization (CRO) strategies to identify the smoothest conversion journeys for your audience, so you can stop leaving money on the table.

In general, anything above 2% is a good conversion rate. Note that we said good, not great.

Some of the best conversion rates can be up around 20-30%, some of the worst can be as low as 0.19%. Typically, an average conversion rate of 5% or above is considered GREAT. How far could you get by optimizing your website for conversions?

At Corgital, we place a lot of value on true metrics and steer away from vanity metrics to measure results. Though every website and brand has its own goals, most will use the following metrics to measure CRO success: conversion rate, purchases, purchase value, average order value, email sign-ups, or app installations.

Data-informed decisions are at the heart of a conversion rate optimization strategy. Investing in CRO will lead to increased sales and conversions, a decrease in website abandonment rates, and a more seamless website experience for the customer.

Users today practically have unlimited options when deciding to purchase a product or service online. This means getting a user to convert starts when they are introduced to your brand. Corgital’s conversion rate optimization strategies are built on a deep understanding of every step in your conversion journey, and NoGood can ensure your business unlocks sustainable growth.

Are you overwhelmed with the number of inquiries or sales you are generating from your website? No? Then you need to partner with a Conversion Rate Optimization agency.

You have a conversion problem. Yes, we said a conversion problem. Sorry to be blunt but it’s ALWAYS conversions, it’s never traffic. Here’s why…

In the world of online marketing, traffic is a commodity. You can BUY traffic (think Google Ads or Facebook Advertising) and you can optimize for traffic (think SEO). Want another 50,000 people to visit your website? Easy, Just dial up your advertising spend and you’ll get them to come. With 4.66 billion people online as of January 2021, traffic is never the issue.

So why don’t all businesses just throw money into the Google or Facebook machine? Because making traffic profitable is NOT easy, especially cold traffic who doesn’t know you or care that you’re better than your competitors. This is where conversion rate optimization becomes your best friend. Let’s paint a scenario…

You sell a $100 product. Your current eCommerce store converts at a rate of 1% (meaning of all the visitors that come to your website, only 1% of them buy your product). You want more customers so you pay $1,000 for 1,000 people to visit your website. Of those 1,000 people only 10 (1%) people buy the product. So you’ve made $1,000 – YAY! But you’ve only broken even on your advertising spend, and we’re guessing that $100 sales price point is not all pure profit. So technically you’re running at a loss and you’re probably hesitant to spend more money to bring more people (more traffic) to your website.

But what if your conversion rate was 5%? You’d still spend $1k to bring 1,000 people to your website but, instead of making $1,000, you’ll make $5,000! Now that’s more like it! With a 5% conversion rate and a 5:1 return on your advertising spend, you can start scaling up your ad spend, bring more traffic to your website and start dominating your industry.

Conversions are always the answer.

You will NEVER get every website visitor to enquire or buy but you will get a small percentage. In terms of that percentage, anything above 2% is considered good! Now we know what you’re thinking – how do I make that 2%, 3% or even 20%? The answer is Conversion Rate Optimization!

CRO drives the conversion rate up so more visitors to your website convert into enquiries or buyers. It’s a money making, ROI driving superstar business strategy to bring you more business.

Conversion rate optimization can definitely affect SEO!

Good conversion rate optimization results in increased user metrics on your website, which can be a strong signal to Google, telling it that your website is creating a positive user experience and is valuable. This can increase rankings. Additionally, if you have traffic on your website from SEO, PPC, or Facebook advertising, etc, partnering with a conversion rate optimization agency is the key to taking full advantage of that traffic and turning browsers into buyers.